Google has been the undisputed market leader in search engines for many years. The placement of paid ads is becoming increasingly important, as this is the only way to be listed at the top of the search results. With a targeted Google Ads strategy, you can create awareness for your brand and convert customers into buyers directly via Google. This is best achieved with a targeted mix of search ads and shopping ads, the latter making it possible for users to easily complete purchases in your online store directly via Google.